Aldi drops hilarious Specialbuy tattoo range for superfans
Aldi shoppers can now get semi permanent tattoos of some of the supermarket's most iconic Specialbuy items.
Aldi has released a range of Specialbuy temporary tattoos, with air fryers, kayaks, hanging egg chairs and Kamado BBQs among the quirky and wonderful designs that are available. The hilarious tattoos have been created by the supermarket to celebrate ten of the store's most iconic, customer favourite items from their legendary middle aisle.
Aldi's bizarre new tattoo collection celebrates the obsession loyal customers have with the supermarket's ever-changing Specialbuy range, with products like the viral Pilates machine that almost completely sold out across the nation in just 24 hours. The temporary tattoos also feature one of Aldi’s viral Air Fryer Specialbuys with the supermarket selling a total of 90,000 air fryers last year alone, with new drops often selling out in less than a day.
The Kamado BBQ is another product that is being honoured in temporary tattoo form. After the BBQ first launched in 2018, it quickly became a firm favourite among customers with the Specialbuy selling out in just a few days.
From everyday Aldi essentials that have become instant sell-outs, to bizarre seasonal items that spark social media trends, each of the ten tattoo designs represents a product that has achieved legendary status among shoppers.
Those who are keen to semi permanently ink their love for the middle aisle, can enter to win a selection of these limited edition Specialbuy tattoos by emailing their name and date of birth to specialbuytattoos@aldi.co.uk.
Competition entries can be submitted from 00:00 AM on 6 th August 2025 to 11:59 PM on 22 nd August 2025. Full terms and conditions apply. Shoppers can pick up Aldi's current Specialbuy range in stores now.
Julie Ashfield, Chief Commercial Officer at Aldi UK, says: "Our shoppers love our middle aisle — with products often going viral across social media and selling out fast. Now, thanks to our brand-new tattoos, shoppers can show off just how much they love Aldi Specialbuys!”
The full Aldi temporary tattoo collection features designs inspired by:
- Pilates Machine
- Hanging Egg Chair
- Kamado BBQ
- Kayak
- Air Fryer
- Garden Tool Shed
- Lawn Mower
- Paddling Pool
- Aldimania Sliders
- Stand Mixer
In honour of their new tattoo range, Aldi has commissioned research which reveals a huge generational shift in attitudes to tattoos with younger generations dismissing the traditional view that tattoos must be permanent commitments.
The study involving 2,000 Brits found that two-fifths (43%) Gen Z participants believe tattoos are part of an "evolving canvas" that can be refreshed over time, compared to just 14% of Baby Boomers who still see them as lifelong commitments.
The generational divide extends even further to tattoo regret as 72% of Brits aged 55 and over said they would be put off getting a tattoo in case they regret the decision.
In contrast to this, a quarter (25%) of Gen Z have no concerns, stating they can always get it covered or removed in the future should they change their mind.
In fact, 61% of Gen Z would not think twice about getting a tattoo, with 30% saying they would happily get one tomorrow.
The study also found that a whopping 45% of Brits would even consider getting a tattoo related to a brand or product they genuinely love, as over half (57%) of Gen Z and Millennials admit they see tattoos as a fashionable addition to their body rather than a permanent commitment.
Amongst those with tattoos, a third (36%) of inked Brits have felt the need to remove old tattoos or looked for ways to hide or create new works from their current ones.
The most common tattoo regrets include having an ex’s name tattooed (31%), tattooing something that is no longer was cool or trendy (20%) and ending up with a tattoo that wasn’t what they pictured in their head (19%).
The Top 10 tattoo regrets amongst Brits are:
- Having an exes name tattooed (31%)
- A tattoo of something no longer cool or on trend (20%)
- Their tattoo wasn’t what they pictured in their head (19%)
- Getting a tattoo on an impulse (18%)
- Having a misspelt tattoo (16%)
- Having a mistranslated tattoo (11%)
- No longer liking the artwork (11%)
- Getting a tattoo on holiday (7%)
- Getting a tattoo of a quote that they now don’t like (7%)
- Having a tattoo of something from abroad and it now looks silly (6%)
As Britain's biggest tattoo regrets were unveiled, the survey also found that over half of the nation (58%) have considered using temporary tattoos as an alternative to the more permanent version.
Aldi fans who are keen to semi permanently ink their love for the middle aisle, can enter to win a selection of these limited edition Specialbuy tattoos by emailing their name and date of birth to specialbuytattoos@aldi.co.uk.
Competition entries can be submitted from 00:00 AM on 6 th August 2025 to 11:59 PM on 22 nd August 2025. Full terms and conditions apply. Shoppers can pick up Aldi's current Specialbuy range in stores now.