Giffgaff's 50p 'unlimited everything' deal is £180 off and rivals EE, O2 and Three
Giffgaff has slashed £180 off its 'best ever' unlimited data, calls and texts plan.
Giffgaff has launched an unlimited data deal to rival major networks like EE, O2 and Three. On Friday (August 15), giffgaff announced it has slashed £180 off its ‘unlimited everything’ plan, offering unlimited data, calls and texts for £15 per month.
Usually priced at £25, the price cut means customers will pay 50p per day over a 30-day period. The plan – which giffgaff calls its ‘best ever’ – also provides 5GB of inclusive roaming in the EU and select destinations.
It’s available on an 18-month contract, with customers receiving a £10 discount each month to a total of £180. Giffgaff runs on the O2 network, with coverage including 5G at no extra cost in areas where 5G is available on the ‘unlimited everything’ plan.
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The provider also allows new customers to keep their existing phone number. After the minimum term the plan will revert to the usual £25, but at this point customers are no longer tied into any contract.
For those looking for a new phone to go with their data plan, giffgaff has knocked £80 off the iPhone 16e – Apple’s latest model. It now comes in at £539 when paying up front, or £14.42 per month over 36 months with a £20 upfront payment.

Giffgaff is offering its 'Unlimited Everything' plan for 50p per day, saving £180 from the usual price.
Announcing the new ‘unlimited everything’ deal, Ash Schofield, CEO at giffgaff, said: “We’re always looking for ways to improve our SIM plans to make life a little easier for our members, so we’re proud to launch this absolute steal of a deal. Not only that, but while many other network providers increased their prices this year, we stuck to our commitment to no mid-contract price rises, so our members can rest easy that their mobile bill will stay the same for the length of their contract.”
Giffgaff isn’t the only brand tempting new customers this month, as Currys-backed retailer Mobiles.co.uk is giving away £120 cashback with select SIM plans. The deal is with iD Mobile’s 50GB SIM only plan, which usually costs £8 per month.
However, this essentially works out at £3 per month across the 24-month contract after cashback. Elsewhere, Sky Mobile is throwing in a pair of free Galaxy Buds3 Pro worth £219 with its £22 Samsung Galaxy S25 package.
But for those sticking with giffgaff, the company has earned thousands of positive ratings from customers, as one five-star review says: “Giffgaff offer a simple, straightforward service with competitor beating prices. I have never had problems with their coverage and I have been with them for many years now. I honestly don’t think that there's a better provider out there.”
Another says: “Good service and value for money. Monthly contract means you can change the contract each month if you need more or less data, calls or texts in the coming month. No call centre but all issues are quickly fixed in the community section of the website or app.”
This customer offered a more mixed review, saying: “Would like an easy way via email or phone etc to contact giffgaff when an issue occurs. You provide a good service, but contacting giffgaff not easy.”
While another glowing review says: “Very fair prices, excellent customer service. A website that is easy to negotiate and good communications. The best mobile company I have been with.”